Facebook, founded in 2004, has grown to become the dominant social media platform with nearly 3 billion users active daily. This free and widely used service has come at a cost, much publicised and discussed in the media. The problem lies with Facebooks business model that relies on advertising revenue in order to offer the service. In 2020 it was $84.2b having grown over 20% from the previous year.
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Being online is one of the biggest threats to data privacy. Websites, browsers and search engines track what you do online, the main aim being to target advertising to match what your interests. By tracking and collecting all your keystrokes, web sites and pages that you visit as well items that you buy, machine learning algorithms can build a profile of you. This profile may include assumptions about your politics, religion, health, interests and financial standing.
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Data associated with an individual should be regarded as private and treated in the same way as a tangible asset, that is it would be theft to take it without informed consent. GDPR in Europe only partially protects our data but it should be the default legal position (through regulation) that any attribute of an individual that is digitised (data) should be regarded as that persons property.
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