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It may be much cheaper but companies have no motivation to self regulate when profits are determined by ever more uses and abuses of AI. Facebook is a classic case in point. Despite all the posturing by the company, it is the algorithms that are in control, driving engagement and advertising profit. The only way self regulation would work in this example would be for the companies using user data to manipulate them to stay on the platform, would be for them to remove the algorithms and not harvest users internet activity. This would massively impact profits which is why they won't act.